Using Social Media Optimization Tools For E-business Promotion

Social Media Optimization deals with the online publicity of any specific business, products or person engaged in professional or social activities. There are some well defined methods for Social Media Optimization. Basically social media (You Tube, Flicker, etc.), online communities and social networking websites are used for social media optimization.

Nowadays, some most popular mediums (or tools) being used in Social Media Optimization and Social Business Networking are facebook, Twitter, MySpace, YouTube and WordPress (along with other popular blogging websites). Although its related (and somewhat similar) to Search Engine Marketing but it differs from Search Engine Marketing in several aspects.

Both target on organic traffic diversion to a website and generating sales leads. However, in Search Engine Marketing the stress is always in driving traffic from major search engine by attaining higher ranks for targeted keywords, whereas in Social Media Optimization traffic is diverted to the intended website from unconventional sources like Facebook, Twitter, YouTube and MySpace.

To promote e-Business, social media optimization is essential. One cannot disagree with the importance of Social Media Optimization and Social Business Networking in modern e-Commerce. Nowadays, no online marketing or advertising campaigns are complete without using most popular tools of Social Media Optimization like facebook and twitter. The world has witnessed extensive use of these powerful mediums in recent US presidential elections.

The reason behind increasing use of social media optimization tools is the ever increasing user base of Internet and Social Networking. Nowadays, people may not have their own Bank Account or Insurance Policy, but everyone has at least one (or may be many) profiles on Social Networking Websites like Facebook and MySpace. Therefore, targeting these users to sell your products and service is a beneficial act. If done well, you can reap several times more wealth in your e-Business.

A majority of Internet users follow tradition of e-Shopping. They find it convenient, useful and Cost Effective. Therefore if someone is trying (or already having) to enter in any online business, they cannot ignore this large pool of potential customers.

Due to enormous popularity and effectiveness of these tools nowadays, every website gives dedicated place to their facebook, twitter and MySpace URLs on their websites home page. It helps in making interactive communication of messages between two entities (merchant and customers) involved in e-Business.

DISH Network or Cable TV – Which is the Best

An in-depth comparison between Cable TV and DISH Network has always given rise to lot of discussions and controversies. Earlier people had few choices in hand which impelled them to go for the existing services of the then television providers. Changes came with the arrival of cable television when people got more choices in terms of programs and services. But the complete change of scenario has occurred with the arrival of Satellite TV. Especially DISH Network has brought about a great change in the entire concept of television broadcasting.

Before drawing any final conclusion about the superiority of both the services it becomes quite imperative to throw some light on few points that have been enumerated below:

First of all, if we consider the transmission services it is said without any doubt that all the channels of DISH Network broadcast signals in digital mode with crystal clear pictures and stunning sound system. In comparison, cable television offers channels that follow analogue mode of transmission.

So far as programming packages are concerned, DISH Network provides a bunch full of programs that are superior both in terms of quality as well as quantity. With DISH TV you can get to see a vista of programs that cover almost all the topics under the sun. Be it sports, music, movies, travels you will get all from DISH services. In fact DISH Network offers more than two hundred and ninety five channels for all its valued subscribers. DISH, in one word, has something in hand to offer all, starting from women, elderly people to kids and teens. Also to meet the demands of people of international communities who are residing in nook and corner of US, DISH TV has started channels that broadcast programs in several regional languages. In some of the areas of United States you can also get to see quite a handful of local channels as well. However cable TV offers support to nearly 260 channels. All these channels run on analog and digital technological mode and few good regional channels are being offered to all the cable subscribers. Especially DISH has turned out to be the champion in providing programming services in high quality HD programming mode. In this regard, DISH has been named as the only provider that presently offers more than 200 HD channels. No other provider has succeeded to reach such a high goal.

In another aspect DISH Network has an advantage over its hardcore competitor and that is the price factor. A subscriber can afford a lucrative DISH programming package at a low price of $ 24.99/mo whereas cable television service package is more than $50 per month.

With DISH Network subscription you can get special freebies which are not found in case of cable television services. As a valued first time customer you will get reduction of $15 each month, upgrading HD DVR at free of cost, 3 HD receivers at free of cost and also 3 months free HBO and Showtime. That is not all. DISH Network ensures free installation of equipments and that is an added benefit for the subscribers.

So it can be easily concluded that DISH Network scores better than cable television in various aspects. In fact DISH is much-sought after by all the television viewers who want top class entertainment at affordable budget.