The buzzword today is social networking and social intelligence. With the internet boom, social commerce and social gaming offers a unique scope for enterprises to understand their user activities, demographic profiles and other trend behaviors.
Benefits of Social Intelligence Applications
In order to help enterprises make the most ofsocial intelligence, next generation service providers have come up with innovative social intelligence applications. These tools or solutions help to track information across multiple social platforms to keep a tab of customer behavior insights in the ever-fluctuating social media sphere. The aim of most social intelligence apps is to map the social commerce sphere in a broader perspective and attain valuable and real time customer insights. Some of the advantages are listed below: